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19 articles tagged with "email marketing".

Is data the foundation of your email marketing campaigns?

By Fiona Ness on Thu 22 May 2014 in Email Marketing

Marketing is quickly becoming more sophisticated. The number of emails sent each day is currently in excess of 144 billion. Not only does this make it harder to grab the attention of your audience, but it means that you can no longer get away with sending one mass email and hoping your audience takes a look. 

eMail Marketing vs Social Media: Who wins in B2B?

By Francesca Firth on Mon 17 February 2014 in Email Marketing

Social Media has been on the horizon for years now and its potential as a marketing tool has led to huge shifts in the way that businesses communicate with their customers. 

Is your Digital Marketing Strategy more than just a Side Salad?

By Victoria Dyke on Thu 13 February 2014 in Marketing

Many companies are still seeing digital marketing as a nice freebie or gimmick that they use noncommittally, just because they might as well. 

5 biggest mistakes made by companies in 2013

By Francesca Firth on Fri 10 January 2014 in Topical

Over recent years we have seen a lot of prominent high street stores closing their doors. 

ProspectSoft awarded Microsoft Hosting Partnership!

By Victoria Dyke on Wed 08 January 2014 in CRM

ProspectSoft have been a solution provider for Small Business, specialising in server and cloud based CRM, eCommerce, eMail Marketing and Mobile solutions and have recently been recognised by Microsoft for their software excellence and ability to certify products on Windows platforms.

It’s a valid email address so why did it bounce?

By Fiona Ness on Wed 18 December 2013 in Email Marketing

I’ve heard this question a lot, not just from customers but at conferences and seminars. 

9 Reasons Why I Recently Deleted Emails

By Fiona Ness on Tue 17 December 2013 in Email Marketing

I get an average of 60 emails a day, and that’s just to one inbox. Most of them go unread or get deleted. So in aid of this post I made a conscious effort to look at my emails and work out exactly what it was that made me pass them by or worse hit delete.

A Taster From Our ProspectSoft Business Growth Workshop

By Victoria Dyke on Thu 14 November 2013 in Email Marketing

Our workshop last week was a roaring success!

What increases your SPAM Score?

By Jessica Heald on Mon 30 September 2013 in Email Marketing

Believe it or not, 40% of marketers don’t know if their email was successfully delivered to their eMail audience. Monitoring if your email has been delivered is becoming even more essential as 75% of emails are now undeliverable because of SPAM filters.

The F in Email Design

By Victoria Dyke on Mon 30 September 2013 in Email Marketing

Think about how you read an email, do you focus on every word? 

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